This segment looks for visits that are greater than one to isolate return visits. Return visits are useful for times that you want to only look at visits that have been to your site/app in the past. This can be used to see:

· How paths differ between first-time and returning visitors
· Which products first-time vs. return visitors view
· What content is viewed differently by first-time and returning visitors
· How landing page clicks differ between first-time and returning visitors

In addition, in Adobe Analytics, you can add segments to calculated metrics, so the Return Visits segment can be used to see any metric trended over time for returning visits.

To see an example of how this segment can be created, click on Link 1.

RELATED: Link 1